About us: Origin & Mission

Driven by a passion for golf, we developed a mission in 2012: to bring higher quality back to golf accessories for golfers and golf clubs in Europe. The cost pressures of recent years in the golf industry and the lack of alternative suppliers had clearly led to bag tags, pitchforks, and ball markers being produced and purchased as cheaply as possible. The market was firmly in Anglo-American hands, with corresponding production facilities in the Far East. We wanted to counteract this trend and determine whether "our understanding of quality" could find a market and whether production capacity existed.

Martin was well-versed in Asia due to his previous work for a technical trading company and, since 2004, had a wide network of industrial suppliers in Japan, Korea, India, and China. This led to initial contacts with golf product production facilities.

But just doing what everyone else was doing wasn't satisfying in the long run. Although we still have some metal products cast in Asia because this is simply no longer possible in Germany, our motivation was to develop our own products with a high degree of in-house manufacturing.

Today, clubtags stands for three material disciplines: metal, wood, and leather. We develop, produce, and personalize our products ourselves. Our goal is a product range of "very nice to have" items for golfers and non-golfers alike. Personalized golf gifts are a key focus of our online shop. In addition, we continue to supply European golf clubs with bag tags, tee markers, ball markers, pitchforks, and other golf equipment at full speed.

Our own product range is complemented by selected partnerships with manufacturers who have the same high standards for materials and workmanship.

Our customers are just as passionate as we are. Together we make each other happy. Thank you!

clubtags is a registered trademark of WIWYN GmbH.  WIWYN GmbH was founded in 2010 by Martin Fels and is now headquartered in Hamburg.